Tuesday, January 20, 2009

Clip: Search Spending Off 8 Percent In Q4

---------- Forwarded message ----------
From: Arthur Law <arthur.law@gmail.com>
Date: Tue, 20 Jan 2009 02:14:00 +0000
Subject: Report: Search Spending Off 8 Percent In Q4
To: alaw_viigo <arthur.law@gmail.com>

While search engine marketing has been somewhat more durable during
the recession (to date) than other media, that may not save SEM from
negative growth. The Wall Street Journal is reporting on the latest
Efficient Frontier search marketing report, set to be released
tomorrow. According to the Journal, the report will state that SEM
declined 8 [...]

....

http://feeds.searchengineland.com/~r/searchengineland/~3/516646581/report-search-spending-off-8-percent-in-q4-16211

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"Voici mon secret. Il est tres simple: on ne voit bien qu'avec le
coeur. L'essentiel est invisible pour les yeux."
Antoine-Marie-Roger de Saint-Exupery, Le Petit Prince

Friday, January 2, 2009

Start of the New Year Potluck

Here's the food I'm making for the Pot Luck, just drop down if you can make it and what you're bringing below in the comments!

See you all tomorrow (Saturday)!
6pm for drinks
7pm for dinner

Appetizer:
- Be the first!

Salads:
- Pinenut & Blackberry

Entree:
- Black Bean sauce chicken breast
- Black-eyed peas and spinach
- Whole duck

Starch:
- Coconut sticky rice

Dessert:
- Raspberry Lembic & Ice Cream
- Ginger Cake
- Pie

Drinks:
- Red Stripe

Tuesday, December 9, 2008

Design by Google (a la Chrome)

Disappointed is what I would say in a word. In learning about Google's design process for their Chrome browser, I was certainly less than impressed at finding out about a fully agile development for software. Google happens to be in a lucky enough environment to have really smart teams and large enough where you can do a big software project that way. However, after having worked in agile environments, I find it causes more headache than help.

Things I learned at this BayChi talk:
1. Google Chrome renders HTML & CSS like Safari
2. There is no revolutionary content model for Chrome. It's an evolution as a faster browser
3. Rapid usability studies really helps in an agile environment if you can spare the resources

Here are my raw notes on the Google Chrome design process:
Designing Google Chrome
- Glenn Murphy

Functionality - Tab Isolation
- Core function, if one tab crashes, the other tabs keep running

Functionality - Omnibox
- Core function, combined Search and location bar

Why?
1. Speed & Reliability
- control their own Google application
- needed a better platform for these applications
- current browsers weren't fast enough so web apps would be 2nd class citizens

2. Better Framework
- Old OS -> Application -> Content
- Current OS -> Browser Application -> Web Application -> Content

Top features used by users in their browsers:
(researched in a one week period)
- Back 85%
- Reload 50%
- Open Bookmark 33%

UX Researcher - Rick Boardman
Cognitive Walkthroughs
Lab based studies
Longitudinal studies

Design Process
- no wireframes
- went to multiple iterations of mock-ups
- designed from final design
- all tabs belonged on the top because information flowed down from them [Arthur: it seems like they didn't really explore other options]
- This overall design was like a tabbed windows explorer. The frame is just glue to stick tabs together
- Thought: What if one of those tabs was iTunes? It should work the same
- Played with 60 types of tab variations and experimented with exact degrees. [Arthur: this was a trial and error and based off of their own judgement]
- Colour of tabs was chosen as something that was neutral but visible separation.

UX - Frame (Graphic designing)
- Frame: Experimented with multi-level tabs, single level would get crowded. Settled on half way between one and two level tabs. [Arthur: Did they test this?]
- Frame: The colour of the frame couldn't use the windows style b/c it would look strange. In research, they found frames in Windows are blue. For something to feel intuitively grabbable, it would have to be blue. Blue also blends into default windows backgrounds (as it should, so you can ignore it)
- Frame: Windows Vista you can ignore that blue b/c they have their own native version.
- Frame Testing: Using a small title bar, people were not able to find out how to drag the frame in user testing. Users aimed for the blue.

UX - Omnibox
- Testing found that users often type URLs into the search bar.
- So they wanted to combine it.
- Hardest to figure out was a single word search.
- One solution was a type-ahead drop down.
- In user studies they found that people didn't follow drop downs. Users look down at their keyboards to type.
- Solution: Search (and try to navigate in the background)
- It takes a while to figure out if that single word URL exists so the check happens in the background.
- Puts a message asking the user if they want to visit the URL www.pie.com
- Autocomplete helps people get to sites that they visit again. Found that users visit 10-15 sites per day.
- The engineers doing the functionality for omnibox was done with rapid iteration. [Arthur: This may be useful for really smart teams but in most cases, you can't iterate that fast]
- Some initial mockups of the type-ahead show more information. e.g. flight detail, snippets of sites, suggested words, history of your search
- They didn't want this list flickering around and typing around. They wanted the user to just finish typing in their query
- Would rather put this on a page so users could see this content and then use the back button

What's next?
- Extensions
- Wants to stop people from adding toolbars so it doesn't look crazy.
- If a user wants to add a toolbar we should let them. But the next exercise is to figure out how to allow the user to not create a mess
- Openness: How do you design in the open?
- Openness: How do we allow users to give feedback to Google yet not put it out in the open web?

Questions
1. Where are the PMs?
- They're scattered throughout
2. How do you QA if no one reads your design docs?
- The QA always watches the code and they design tests as the code gets done
- If an engineer writes code, they let people know it's there and QA catches up
3. Have you tried different graphics on the tabs?
- Yes, we have a large graphics design team
- When they spoke to "people" the angled tabs resonated better.
- Internal to the team, people were into angled tabs, people used to work at NeXT and they were comfortable with angled tabs.
- Chrome was in development at the same time it was designed. The height of the frame above the tabs, they played non-stop for about a year. Kept changing between 15-20 pixels. They would get feedback from people instantly, emails & IMs.
4. If content is new, how do things change with open source. Will it be grassroots change?
- I don't know. There's another team that is in charge of this
5. The Google toolbar is missing from here
- These are the things that belong as extensions
6. How is Blue a grabbable colour?
- We winged it.
- It's what felt natural
- We didn't run user studies
7. You mentioned dropping iTunes into a tab. Is this something you'd keep addressing?
- With the exception of powerpoint, everything i use is online apps
- sometimes I wish I could have tab management
- we're not planning on addressing, but we things tabs are a better way of managing content
8. Rendering
- Go faster on certain benchmarks
- On reliability we track how we crash
- Speed, we think we've met it
9. Render on multiple browsers
- didn't want to add an additional engine
- benchmark against safari
- there will be some pain in the start but we should be compliant with safari and anytime it's not please log a bug against chrome
10. You've put alot of emphasis on tabs. Did you think about the discoverability of tabs?
- Other browsers do an omnibox but don't surface it as much.
- Tab usage is 78% adoption in Chrome
- In firefox, they show 2 tabs on startup
- Some people don't use multiple tabs. People who are curious can find it.
11. Other complicated design issues?
- Users never notice anything you do. You tell them to notice the lock and they never do
- Even if you throw up a screen that says the page you are about to visit isn't the one you think, users will still ignore it.
- Users respond to the full-screen popup
- We're trying to figure out how to keep them safe without annoying people.
- Sometimes there are sites that have malware but I still want to visit them
- We tried to hide the Omnibox and it turns out you do. One of those reasons is for security. Our Google security team jumps on our backs everytime we send out mockups
12. Can you not ask us everytime you restart that you want to restore the tabs? How often were you doing testing?
- Initially we had a mandate to design a browser without any dialogs
- Aza Rafkin says that they're getting rid of it in Firefox 3.1
- Started user testing 1/2 way through the product.
- Testing intensified at the end.
- Cognitive walkthroughs happened anytime there was a question they couldn't answer
- Lab based studies were done at every implementation when they needed questions.
- These weren't new to many of us
- They were useful in settling arguments and they tracked user comments
- The comments they got internally look like comments they get out in the wild.

Sunday, October 19, 2008

Beautiful video game campaign site

I came across a new flash video game site for an upcoming game called Dragon Hunters. It coincides with the release of a new movie by the same name. Although I'm pretty sure the movie is the precursor.
*correction: The movie came out March 2008, I assume the game was around the same timeframe*

It caught my eye with one of the most beautiful loading screens I have ever seen. It's a scene of free fall with about a dozen objects that move from the bottom of the screen to the top to give the illusion of motion. These objects are pieces of stone and clouds. The objects repeat in random order and distance from the front of the screen to make it seem like it's a long and continuous movie. Thankfully with a slow internet connection, I was able to catch the repeats as it took FOREVER to load the site.

IA review:
Once in the site, it's a very simple navigation. 4 items in the primary nav and 2 links off the site. The primary nav stays hidden until you roll over the top menu cabinet. Each of the items in the top nav require mouseover and click. Some of them are hidden from view and you have to move your mouse to the left or right to scroll the screen to get to them.

IxD review:
The site uses full screen to frame the display and allow the gorgeous graphics to be enjoyed. The scene tracks your mouse and moves with it letting you rotate the world to get to the different characters that represent movies, screenshots, wallpaper, or about. One of the neat ideas is the menu cabinet that hides the nav until you mouse over. The really cute part about it is that the dragon hunters sign tips left and right to add that additional sense of movement as you're exploring the world. The motion really helps put you into a 3d environment that shows off the great artwork that will be in this animated movie.

My guess is that they used Papervision3D to power the flash objects in a 3d environment. It's a brilliant technology that I first saw in the video game Mass Effect, who's site was designed by Freestyle Interactive.

The movie site is also quite cute although not as immersive as the video game site. One of the cute touches was a dragon's foot that comes crashing down through the screen and it shakes the browser window.

It's really a great example of how an elegant creative execution with attention to the tiny details can create an engaging, emotional experience online.

Saturday, October 11, 2008

Clean bart train

I don't suppose that the picture can accurately show how clean this bart train is, but I just got on and the first thing to hit me was the smell of detergent. On public transit!

Must be my lucky day!
Sent via BlackBerry from T-Mobile

Clean bart train

I don't suppose that the picture can accurately show how clean this bart train is, but I just got on and the first thing to hit me was the smell of detergent. On public transit!

Must be my lucky day!
Sent via BlackBerry from T-Mobile

Monday, October 6, 2008

Financial crisis hurting the silicon valley

Came across an article on TechCrunch today the reported on the startups that will be affected by Lehman Brothers' bankrupcy.
I would assume that the popular sites, like my beloved Kayak will still stick around (someone will pick them up). But who knows what impacts it may have to other startups as their investment money dries up or not even arrives after it was won.