I'm sitting around and looking at some Japanese sites and musing about how you can drive people to your site. If you're going to pay Google for a keyword in Japan, do you have to do it 3 times for Kanji, Hiragana, and Katakana?
Borrowing from wikipedia as an example, let's say I was advertising Marlboro cigarettes:
Do I pay for the keywords: Marlboro 煙草, Marlboro たばこ, and Marlboro タバコ. So that means paying for 3 ads and using 4 different character sets.
I'm going under the assumption that they'd use English for the word Marlboro from this example.
I guess this will be a pet project.
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